Third-party partnerships are important business initiatives in today’s digital environment, but when they result in a cybersecurity incident, the repercussions often far outweigh the opportunities. Moreover, vendors with a track record for lax cybersecurity standards will likely find it difficult to find customers willing to work with them, making data security a critical component of any successful business model.

The timing of this data breach couldn’t be worse. Customers continually demonstrate that they aren’t willing to make purchases from platforms that can’t secure data, so Rooster Teeth Productions will almost certainly lose business during the busy holiday shopping season. Any company relying on e-commerce sales needs to understand cybersecurity risks and take necessary steps to ensure their revenue centers do not become liabilities.

Exposed user account details can be a serious vulnerability to your customer and company data. Even if your platform isn’t breached, many customers reuse their credentials, allowing hackers to easily deploy phishing scams and gain front-door access to user accounts. However, when equipped with security features like two-factor authentication, customer accounts remain secure even when credentials fall into the wrong hands.

The timing of this data breach couldn’t be worse. Customers continually demonstrate that they aren’t willing to make purchases from platforms that can’t secure data, so Rooster Teeth Productions will almost certainly lose business during the busy holiday shopping season. Any company relying on e-commerce sales needs to understand cybersecurity risks and take necessary steps to ensure their revenue centers do not become liabilities.

More and more small- to medium-sized businesses (SMBs) are starting to integrate the latest technology into their operations to improve productivity. This means that having a disaster recovery plan (DRP) should no longer be an option, but an essential part of your business to ensure it can fully recover after a disaster.