Hackers demand $4,000 for the return of Choice Hotel’s stolen company data

Exploit: Ransomware
Choice Hotels: Hospitality franchisor based in Rockville, Maryland

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Risk to Small Business: 2 = Severe Risk:  An unsecured database for the hospitality company was discovered by security researchers, but cybercriminals stole a trove of company data before Choice Hotels could repair the vulnerability. When repairing the database, researchers discovered a ransom note indicating the data theft and demanding a $4,000 payment in Bitcoin to return the information. Cybersecurity personnel believe that the hackers intended to destroy the entire database, but their efforts failed.

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Individual Risk: 2.714 = Moderate Risk The data breach includes data from staff and students from the years 2001 - 2016, and it includes first and last names, school email addresses, and birth dates. Personal data can travel quickly on the Dark Web, and those impacted by the breach should enroll in the credit monitoring services offered by the district.

Customers Impacted:  Unknown
How it Could Affect Your Customers’ Business: Choice Hotels is working to put new security measures in place to prevent something like this from happening again. Unfortunately, once a breach occurs, customer information is readily and permanently available online. Therefore, data security is one of the best customer-facing initiatives that a business can adopt. When mistakes are made, knowing what happens to that information and putting procedures in place to prevent future breaches is a must-have service for any business.

Risk Levels:

1 - 1.5 = Extreme Risk
1.51 - 2.49 = Severe Risk
2.5 - 3 = Moderate Risk

*The risk score is calculated using a formula that considers a wide range of factors related to the assessed breach.


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